JN CPE Courses
JN Productions CPE Courses - PO Box 293024 - Lewisville, TX 75029
Phone (800)479-5636 Fax (443)222-0698
JN Productions is registered with the National Association of State Boards of Accountancy (NASBA), as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be addressed to the National Registry of CPE Sponsors, 150 Fourth Avenue North, Suite 700, Nashville, TN, 37219-2417 or by visiting the web site: www.nasba.org
Delivery Method: Self-Study. Make your purchase through our secure shopping cart. Once your purchase is completed, you will receive an e-mail with course access instructions.
Format: Online pdf text (Printed book available for addl. $20.00 plus s/h.)
Prerequisites: None
Advance Preparation Requirement: None
Level: Basic
CPE Credit: 6 Hrs. Marketing
Price without printed book: $78.00
Price with printed book: $98 plus s/h
Course expiration: You have one year from date of purchase to complete the course.
Prerequisites: None
Advance Preparation Requirement: None
Level: Basic
CPE Credit: 6 Hrs. Marketing
Price without printed book: $78.00
Price with printed book: $98 plus s/h
Course expiration: You have one year from date of purchase to complete the course.
Course Description/Learning Objectives: The goal of this course is to give the course participant a firm understanding of what customer loyalty is, and how to quantify the cost and benefits associated with customer loyalty in order to create shareholder value. As you go through the course, we will discuss how customer loyalty can be enhanced and how to properly measure the quantitative value of a customer. We will describe how to evaluate initiatives that seek to maximize customer loyalty, and finally, we will discuss how to create an incentive compensation plan that will reward the economic value attained through the adoption of a customer-centric program of operations.
Course Contents:
Chapter 1 -
Chapter 5 -
This course is included in our Mega CPE Special
About the Author: Richard Malekian, Shareholder Value Consultants, Inc.
Shareholder Value Consultants was founded in 1999 to assist client companies in their efforts to create sustainable value for their shareholders/owners. It is a consulting firm that specializes in implementing financial management programs that emphasize the true components of value creation (cash flows, capital, cost of capital), and in designing incentive compensation programs that rewards that value creation.
Richard Malekian has an MBA in Finance from New York University, and a B.S. in Finance from the University of Pennsylvania’s Wharton School of Business. His business experience spans 25 years, and prior to starting his consulting firm he held various executive positions with the following companies: PricewaterhouseCoopers, Director of the Shareholder Value Management practice, Stern Stewart & Company, Vice President of EVA Implementation Services, American Express Company, Vice President of Corporate Finance.
Shareholder Value Consultants was founded in 1999 to assist client companies in their efforts to create sustainable value for their shareholders/owners. It is a consulting firm that specializes in implementing financial management programs that emphasize the true components of value creation (cash flows, capital, cost of capital), and in designing incentive compensation programs that rewards that value creation.
Richard Malekian has an MBA in Finance from New York University, and a B.S. in Finance from the University of Pennsylvania’s Wharton School of Business. His business experience spans 25 years, and prior to starting his consulting firm he held various executive positions with the following companies: PricewaterhouseCoopers, Director of the Shareholder Value Management practice, Stern Stewart & Company, Vice President of EVA Implementation Services, American Express Company, Vice President of Corporate Finance.
Course Registration:
Course #MAL002 ONLINE
$78
Course #MAL002 ONLINE
$78
Customer Loyalty: Cost vs. Benefits
A Quantitative Approach
6 Hrs. CPE credit
A Quantitative Approach
6 Hrs. CPE credit
Course #MAL002b Including Printed Book
$98.00
No extra charge for online exam
Course #MAL002 BOOK ONLY
$20.00
Order the book only:
-If you do not need CPE credit but are looking for excellent reference material.
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-If you have already ordered the online course or the Mega CPE Special and now want to order the printed book. (No CPE credit is available if you have not ordered the complete course).
What others have said about this course.....
“I learned a lot from this course.”
---Christine, Missouri
“Breaking customer loyalty down into a format where one can analyze the profit obtained from particular customers is very interesting. We have been undergoing a similar process at my company.”
--Michael, Ohio
“I learned a lot from this course.”
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“Breaking customer loyalty down into a format where one can analyze the profit obtained from particular customers is very interesting. We have been undergoing a similar process at my company.”
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